Clean buildings excite customers
You’re in business to make money. That involves getting and keeping customers. A few weeks ago, I talked about how a dirty building costs you customers. Today, I want to talk about how a clean building excites customers. Excited customers come back, and that helps your workplace increase revenue.
Customers are attracted to places that are really neat and clean. They look for reasons to go back to these places.
QuikTrip
About ten years ago, my immediate family and my extended family went on a vacation together. We drove to St. Louis. On the way, my brother demanded that we pull over at a QuikTrip in Tulsa. This was not a polite request. It was a demand. When I complained about pulling over unnecessarily, he told me to just shut up and that I’d understand after we went inside.
When I walked in the QuikTrip store, I immediately saw a neat, clean, and very well-organized convenience store. Actually, it was the nicest convenience store that I’d ever seen in my life. I was impressed. The store was spacious, the floors were clean, the drink machines were clean, and the place was dust free and clutter free. We don’t have QuikTrip locally, but when I travel and I see one, I often pull over.
I’m not alone.
I recently Googled “QuikTrip” and I found this review on InsiderPages.com for a QuikTrip store in Woodstock, Georgia:
QuikTrip on HWY 92 is always a pleasure. The store is clean, the bathrooms are ALWAYS clean…
PROS: Clean bathrooms.
CONS: This place is packed, with good reason.
QuikTrip is a successful company. They did over $8 billion in revenue is 2007. They have over 570 stores.
Customers like clean places. They go back to clean places. A clean building excites customers.
Is your business clean? Do customers visit your building and leave with a desire to return?
